Southeast Asia’s Digital Advertising Revolution: A $35 Billion Market Analysis
Southeast Asia represents one of the world’s most dynamic and underestimated advertising markets, poised for explosive growth that will reshape the global digital landscape. This comprehensive analysis examines a market set to reach $35.8 billion by 2030, with $14 billion in new annual spending driven by the world’s most digitally engaged consumers. Key Research Findings: […]
The Future of Online Classifieds in MENA
MENA’s online classifieds sector is rapidly evolving, with strong growth driven by increasing digital adoption and advertising expenditure. While platforms have traditionally relied on seller-paid advertising for revenue, the next wave of value creation lies in facilitating transactions and offering value-added services. As classifieds expand their role from listings to full-service marketplaces, they are unlocking […]
Opensooq’s 100m Journey: A Conversation with Adey
An interview between Sandeep Ganediwalla, Partner at Redseer, and Adey Salamin, Co-founder of OpenSooq Introduction MENA startup ecosystem typically spotlights success stories from UAE and Saudi Arabia. OpenSooq offers a compelling alternative narrative. Boasting 100+ million users and generating billions of monthly page views, the classifieds platform strategically deprioritized these premium markets in its initial […]
Digital Advertising in Transition
MENA’s Digital Advertising Landscape is continuing to evolve in step with consumer behaviour shifts. In previous editions, we have explored the opportunities that in-app advertising and MENA’s digital advertising landscape hold. In this edition, we explore how the digital advertising landscape is evolving with changing consumer behavior. Specifically, despite social media’s strong influence on MENA’s […]
Digital Advertising: Demystifying Evolving Needs of Advertisers in India
Advertising today is seamlessly integrated into our daily lives across multiple channels and platforms, marking a significant evolution from the dominance of TV and radio. The widespread adoption of smartphones and the expanding internet reach have transformed how brands engage with audiences, making digital advertising more personalised and targeted than ever. With over 800 million […]
In-app advertising – Next frontier in digital marketing?
Advertising budgets tend to mirror shifts in consumer behavior. Our readers would be aware of how the digital ad spend is already higher than traditional channels in the UAE. And as consumers increasingly turn to digital channels, it’s only natural that advertising dollars would follow suit. However, Digital ad spending needs to adapt to match […]
Breaking barriers: Rise of challenger platforms in digital advertising landscape
The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]
Decoding the Digital Advertising Playing Field in FY24
Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]
The Great Shift: Advertisers look beyond big tech
Though Facebook, Instagram, and Google are likely to remain important channels for digital advertising, we can expect to see a shift towards alternative channels like e-commerce and affiliate marketing platforms in the coming years as advertisers look for new ways to reach and engage their target audiences. As per our recent study on Digital Ads, […]
Influencer Marketing: A Solution to Optimize Digital Ad Spends
Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Catalyzed by the proliferation of high-speed internet and an explosion in the number of smartphone users, ad spending saw a substantial shift towards digital media channels. However, with increased focus on advertising ROI and […]
Digital Advertising in India and disruptive trends
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]
Digital Ads: The Right Click!
Globally there have been cautionary headwinds for the ad market as a whole, but Southeast Asia has significant headroom to grow due to its low maturity compared to other countries in the region. The market is noticing a shift of advertising spend from offline channels to online channels, and e-commerce ads in particular, due to […]
Entertainment & Advertising | Riding the Digital Wave
India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed. Television is still the most popular form of entertainment in India, […]
Crafted powerful digital advertising plan for media giant
Redseer took note of the fact that digital ads work by using advertising tools that research, track, analyse and improve online ad campaigns.
The unstoppable juggernaut of Jio
By Ujjwal Chaudhry
Yellow Pages Going Online In Middle East
The goal of the project was to develop a comprehensive market strategy for an online classifieds player in the Middle East. The firm wanted to expand to a new geography and RedSeer developed a market strategy for them, entailing all the necessary elements; identifying the market landscape, benchmarking the competitors, the unit economics of the […]
