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DIGITAL MARKETPLACES

In a World of Similarity, Strategy is the Differentiator.
Digital marketplaces are not just evolving rapidly, they are constantly transforming to meet rising consumer expectations around availability, value, fulfilment, and profitability. With convenience and profitability now the baseline, platforms are aggressively optimising assortment and pricing to deliver a complete and compelling value proposition, while maintaining their bottom lines. As more players promise similar delivery timelines and interface experiences, differentiation is shifting towards innovation, brand connect, and trust.

Our Digital Marketplaces Services

Digital Channel Growth and Monetisation Strategy

We support clients across engagements such as digital launch and growth, omnichannel opportunity maximisation, digital ads business launch and growth, and brand experience, value proposition & unit economics enhancements.

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New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

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Growth in Existing Markets

We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.

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Operational Excellence and Profitability

We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.

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Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

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Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

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Digital Marketplaces Experts

What’s New

TikTok-isation of Retail in SEA | Redseer Strategy​ Consulting
Report

TikTok-isation of retail? Quick Commerce in Southeast Asia – the USD 35 Bn future of retail waiting to be unlocked!

Noon Leads UAE Online Retail Growth | Redseer Strategy Consulting
Article

Local Champions: Noon now holds the leading position in the UAE’s online retail sector!

Ramadan 2025: UAE Retail Sales to Hit $10B | Redseer Insights
Article

Heightened Ramadan excitement this year is set to drive $10 billion in retail spending

Q-Commerce Booms in Metros. But Why Is Bharat Lagging Behind?

Inside the demand dip across 90+ cities — and how to solve it.

Real-World Impact Stories​​

Keep Exploring

Grocery

Explore how new consumer trends and digital strategies are reshaping the consumer goods landscape.

Digital Marketplace

Discover the forces driving innovation and disruption across technology, media, and telecom sectors.