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GAMING AND EXPERIENCES

Play to Profit
Gaming continues to be one of the fastest-growing vectors in new media, with in-app purchases, eSports, and immersive entertainment formats unlocking significant monetisation despite ongoing regulatory shifts. In parallel, demand for live, authentic, and community-driven experiences is accelerating across music, comedy, and pop culture. As youth seek deeper connection and shared moments, both digital and physical platforms are scaling to deliver relevance, repeat, and revenue.

Our Gaming and Experiences Services

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

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New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

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Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

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Product and Content Strategy

We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.

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Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

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Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

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Gaming and Experiences Experts

What’s New

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Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends

Where’s the Next Billion-Dollar Media Format Coming From?

Real-World Impact Stories​​

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