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CONTENT, MEDIA, SOCIAL

Redefining reach to revenue
Democratised internet and smartphone access is expanding reach for mass platforms like Facebook and YouTube, cementing their role as top-of-funnel discovery engines. Messaging apps such as WhatsApp are evolving into transactional surfaces with embedded payments and commerce experiences built within chat. At the same time, short-form video platforms are rapidly scaling monetisation through ads, tipping, and brand collaborations, riding on deep engagement from younger cohorts. As attention fragments across formats, platforms are solving for deeper user retention and more predictable monetisation pathways.

Our Content, Media, Social Services

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

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New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

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Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

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Product and Content Strategy

We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.

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Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

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Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

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Content, Media, Social Experts

What’s New

Exploring Bharat: Regional Content Driving SFV Growth in India | Redseer Strategy Consulting
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Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India

Report

India SFV in 2024: From “Likes to Monetizing Millions”

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From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market 

Where’s the Next Billion-Dollar Media Format Coming From?

Real-World Impact Stories​​

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