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ELECTRONICS AND HOME

Smart to Scale
The Electronics & Home category is evolving as consumers seek smarter, design-led, and energy- efficient products that combine utility with experience. Rising aspirations are driving growth, more affordable price points, and increased comfort with digital-first purchase journeys. Brandification and premiumisation are gaining momentum, alongside the formalisation of supply chains, particularly in Tier-2+ cities. Omnichannel formats are emerging as a key differentiator, enabling brands to offer both access and experience at scale.

Our Electronics and Home Services

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

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New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

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Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

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Inorganic Growth Support

We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.

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Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

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Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

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Electronics and Home Experts

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